Guide
Find the language that sells least, then find out why
Say your Swedish page converts at 3% and your Danish one at 1%. Before you rewrite the Danish copy, check whether it is even the same page: a section the main language gained last month may never have reached it.
Steps
- See each language’s numbers. The Languages screen shows each live language’s visitors and conversion rate over the last 30 days, under its name. A page’s Languages tab shows the same for that page, with revenue per visitor. Reporting, cut by language, shows every measure for any period.
- Wait for enough visitors. A language with 40 visitors and no sale may simply not have had its turn. Pagestra shows the numbers but doesn’t yet say when a difference is large enough to trust, so compare languages with a few hundred visitors each, over the same period.
- Compare like with like. A language whose ads run on another network, or reach more phones, sells differently for reasons the page can’t fix. Reporting can cut by language and traffic source, or language and device, at once, so you compare the same traffic.
- Check it is in step. A language that differs from the main one in a way nobody chose to keep carries a red mark: in Reporting beside its name, on the Languages screen, and on the page’s Languages tab, which shows each difference. A missing guarantee or review section can matter more than the wording. The guide to many languages covers settling a difference.
- Then look at what no check sees. Prices and currency, delivery times, the offer for that country, and whether the checkout speaks the language. A translated page can’t fix these.
- Ask your AI app. The Languages screen has a prompt that asks your AI app which language converts worst, whether it is out of step, and what to change first. The prompt asks it to show you each difference before changing anything, and nothing it changes goes live until you say yes to publishing.
Read next
- One landing page in many languages
- Add languages with your AI app, keep them in step with the main one, and see which language sells.
- Split test two landing pages
- Split ad traffic between two pages with a rotator, keep each visitor on the same page, compare revenue per visitor, and keep the winner.
Your AI app writes it. Pagestra checks it before it goes live.
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