Split test two landing pages, and keep the one that earns

Steps

1. Make the second page. Ask your AI app to duplicate the page you have and change one thing, such as the headline, the first image or the offer. With one difference, the result tells you what made it.
2. Split the traffic. In a funnel, a rotator step sends each visitor down one of its branches, by share: 50 and 50 for an even test, or 80 and 20 to risk less on the new page. Each branch leads to one page. Build it on the board, or ask your AI app to build it and show you the steps before it saves.
3. Send ads and count sales. Put the funnel’s entry link in your ads, and have your checkout report each sale to the postback address, as in the guide to ad traffic. A visitor who comes back is sent to the page they saw before, as long as the shares stay the same, so nobody sees both.
4. Read the result. Choose a page step on the funnel board to see its visitors, conversions, conversion rate and revenue for the period above the board. Reporting, cut by page, shows revenue per visitor side by side. Pagestra shows the numbers but doesn’t yet say when a difference is large enough to trust, and a gap of a few sales is often chance, so give both pages time.
5. Keep the winner. Set the other branch’s share to 0, or link the entry straight to the winning page. Saving changes where ad traffic goes at once. If you change your mind, the funnel’s Settings panel can bring back the split from before the last change.