Guide

Send ad traffic through a funnel, and see what it earns

Point your ads at one entry link. Pagestra moves each visitor through your pages and offers, counts each sale against the visit it came from, and shows revenue per visitor for every step and source.

Steps

Make a funnel. A page with no funnel offers to make one on its Relations tab: the entry sends everyone to that page. Or start a blank one on the Funnels screen, or ask your AI app to build it and show you the steps before it saves. The entry link is what goes into the ad.
Add the networks you buy from. Facebook, Google Ads, Microsoft Ads, TikTok, Taboola and Outbrain come with their parameters filled in. Each funnel then has an entry link per source, with the network’s own macros, such as {{ad.name}}, left for the network to fill. Your AI app can add them, and offers from an affiliate network, too. To see the parameters before you sign up, try the free ad link builder.
Split and sort the traffic. A rotator splits visitors by weight, for a split test of two pages. A condition sorts them by country, device, browser language, day or hour, bots and more; whoever matches no rule goes the default way. Draw it on the board, or tell your AI app what should happen and check its plan. See the guide to split tests.
Put the action links on your buttons. Each page step has numbered action links. A button carrying Action 1 sends the visitor to whatever step you joined to Action 1 on the board, such as an upsell, the order page, or an offer on an affiliate network.
Count the sales. Your checkout, or the network, calls the postback address with the visit’s {pg_eid}, the order’s value and its number. Each sale is credited to the visit it came from, so the funnel board shows conversions and revenue per visitor for each step, and Reporting splits them by page, language, campaign and source. Add a postback secret on Funnels › Conversions: a postback with a wrong one is refused, and once your checkout sends it you can refuse those without it, so nobody who only knows a visit’s {pg_eid} can report a sale.

Prompts to try

Using Pagestra, make a funnel that splits ad traffic evenly between [page name] and [other page name]. Show me the steps before you save it.

Using Pagestra, give me the action links of the page step for [page name] in the funnel [funnel name], and put them on the page’s buttons in order.

Using Pagestra, tell me where the funnel [funnel name] loses the most visitors over the last 30 days, and what you would change first.

Using Pagestra, compare revenue per visitor by traffic source this month with last month.

Using Pagestra, find the offers whose address has no {pg_eid} and add it in each network’s parameter.

Offers from an affiliate network

Add the network’s tracking link as an offer, with {pg_eid} in the parameter the network sends back with the sale, usually sub1 on Everflow, aff_sub on TUNE, s1 on MaxBounty. Then give the network this project’s postback address, from Funnels › Conversions, as its postback. An offer without {pg_eid} is named on Offers and on the app home, and for a network Pagestra knows, one click adds it. The guide to affiliate offers covers payouts and caps too.

Visitors sent nowhere

A step that leads to an archived page or a removed offer strands whoever reaches it. The funnel board counts each of them on the step where it happened, so you can see where a funnel leaks.

Renaming a live page

Change a live page’s address and its old one keeps sending visitors on, with the ad’s parameters, so an ad you haven’t updated keeps working. The page’s Relations tab lists its old addresses and stops any you no longer want.

Get paid by an affiliate network: A network’s offer with {pg_eid} in the parameter it sends back, your postback address in the network, a payout and a daily cap, and revenue per visit by offer.
Find the ad that made the sale: Each network’s macros in the ad’s link, a funnel that keeps them, and a postback that credits the sale to the visit. Then revenue by campaign and ad.

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