Guide

Get paid by an affiliate network, and credit every sale to its visit

Send your funnel’s visitors to a network’s offer. The network reports each sale back to Pagestra with the visit it came from, so Offers shows what each offer earns per visit, and each conversion shows the funnel and source it came from.

Steps

  1. Add the offer. On Funnels › Offers, make a new offer, choose Outside address and paste the network’s tracking link. Put {pg_eid} in the parameter the network sends back with the sale. For Everflow, TUNE, CAKE, Impact, CJ and MaxBounty, “Pass the click id as” adds it for you, usually as sub1, aff_sub, s2, subId1, sid or s1. Networks name their parameters per account, so check yours. {pg_src} and the ad’s own parameters, such as {utm_campaign}, fill in too.
  2. Give the network your postback address. It sits under the address in the offer’s settings, with a button that copies it, and on Funnels › Conversions. In the network, swap {pg_eid}, {value} and {order_id} for its own macros for the click id, the payout and the order number. Add a postback secret on Funnels › Conversions, so nobody who only knows a visit’s {pg_eid} can report a sale.
  3. Set what a sale is worth. The payout counts when the postback sends no value. Choose “Always the payout” when the network’s reported revenue isn’t to be trusted, and every sale counts at the payout. An offer paid in another currency converts at the European Central Bank’s daily rate.
  4. Cap it, with somewhere to go. A daily cap on visits or conversions sends visitors on to a fallback offer once it is reached, or to that offer’s own fallback, until the next day in your account’s time zone. A paid click is never dropped: with nowhere else to go, it still goes to the offer.
  5. Send a funnel to it, and read what it earns. An offer step in a funnel sends visitors to the offer, and a page’s button can lead there through its action link. Offers shows each offer’s visits, conversions as a share of visitors, and revenue per visit over the last 30 days. See the guide to funnels.
Send ad traffic through a funnel
Entry links for each ad network, split tests and rules, action links on buttons, and revenue per visitor from your checkout’s postback.
Find the ad that made the sale
Each network’s macros in the ad’s link, a funnel that keeps them, and a postback that credits the sale to the visit. Then revenue by campaign and ad.

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