Guide
Send each visitor to their language, from one ad link
Put one entry link in every ad, whatever the country. A funnel reads which language each visitor’s browser asks for, sends them to your page in it, and sends everyone else to your main language.
Steps
- Put the page live in each language. Add the languages, have your AI app translate them, and publish each one. The guide to many languages covers this, and how to keep them in step.
- Make the funnel. On the page’s Relations tab, choose One for each language, or ask your AI app. The funnel gets a Browser language step with a rule for each language the page is live in, each leading to the page in that language, and everyone else goes to the page’s main language. A language still in draft is left out, so nobody lands on a page they cannot see.
- Use one entry link in every ad. The same link works for a campaign in Sweden, Denmark or anywhere else. Add your ad networks to get an entry link per network that says which one each visitor came from.
- Choose browser language or country. Browser language is the first language the visitor’s browser asks for, and a rule for sv also takes sv-SE. Country comes from the visitor’s internet address, which suits prices or offers that differ by country. A rule can test both, and then both must hold, such as visitors in Switzerland whose browser asks for French. Rules are tried in order, and the first that matches decides.
- Compare the languages. Reporting, cut by language, shows each one’s visitors, conversion rate and revenue per visitor, and each page step on the funnel board shows its own. When one language does much worse than the rest, the guide to the language that sells least shows what to check first.
Read next
- One landing page in many languages
- Add languages with your AI app, keep them in step with the main one, and see which language sells.
- Send ad traffic through a funnel
- Entry links for each ad network, split tests and rules, action links on buttons, and revenue per visitor from your checkout’s postback.
Your AI app writes it. Pagestra checks it before it goes live.
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